DayQuil:
Netflix and Quil
Client:
DayQuil, a temporarily treatment for a cough and stuffy nose. Netflix the movie streaming site.
Issue:
Team up with a brand that can make being sick more tolerable.
Solution:
When you purchase a box of DayQuil, you get a code to watch Netflix movies free for a week. Just enough time for you to get back on your feet. Netflix has a “sick” category for when you are feeling down - from the classics to the films recommended for you. #NetflixandQuil
Sick Starter Pack
In stores, the “Get Better Soon Starter Pack” will be next to the DayQuil products.
Merch
Splash Page
On the sign-in page, Netflix and Quil will have their own log-in section where you can enter the code for your free trial.
Video - 19 seconds long
Netflix Category
Under the genres section there will be a curated play-list of “Sick” movies for the consumers.
*This page contains student work and does not represent real advertisements.