Kia EV6

Client:

Kia Motors

Agency of record: David & Goliath

Brief:

Showcase Kia’s EV6 with teaser video content, as well as launch the new car on 40 interactive boards in Times Square.

Solution:

Let the movement begin. We started with dark ominous teaser social posts and video releases on Kia’s social media platforms, giving Kia fans a taste of what was to come.

Then, we went live from Times Square on Youtube and Facebook, and launched the EV6 to the world! In our release film, the clouds part and the sun rises to reveal the gorgeous car. And the clouds overlap and interact across the 40 boards, creating an immersive experience for everyone present.