Friskies: Cats are Hooked
Client:
Friskies canned cat food.
Issue:
How can we make the voice of the brand more relatable, more fun for cat people?
Solution:
“Cats are Hooked” borrows the psychedelic effect of cat nip and applies it to Friskies. Scan the side of the can to a 12-step program to find out if your cat is hooked and maybe get 20% off your next purchase. (Play with the app. It’s fun.)
Campaign can Label
Scan the QR code to find out if your cat is hooked on Friskies.
Wire Frame for Prototype Interface
Merch
Mugs
T-Shirt
Food Bowl
Interface-prototype and Co-Art Director: Christiana Mooers
Co-Art Director: Esther Blair
Copy writer: Connor Keehn
*This page contains student work and does not represent real advertisements.