Starbucks:
Fail Frapps Fridays
Client:
Starbucks Coffee (you know them) is a client that changes its packaging often.
Issue:
How to increase engagement to create a shareable moment for customers.
Solution:
From the simple truth that most Starbucks baristas can't spell, came this package giveaway. If the Starbucks barista gets your name wrong twice, you get a free refill on your frappe. Watch the :40 video to see more. #FailFrappsFridays
Package Design
Stack Four Cups at a Time
Split and Drink it on its Own
*This page contains student work and does not represent real advertisements.