Jack In The Box
Client:
Jack In The Box
Agency of record: David & Goliath
Brief:
JIB has partnerships with sports teams. How do you show Jacks fun playful brand while sharing about receiving free food when sports teams win?
Solution:
Throughout these Sports sponsorships the art direction and copy showcases not only Jacks vibe but serves up the message of free food to sports fans!
Digital coupon
Print:Concord sign
Copywriter(s) Mac Mullen ; Joe Benavente
Creative Directors: Matt Kappler (CW); Sheldon Melvin (AD)