GIE Kia
Client:
Kia Motors
Agency of record: David & Goliath
Brief:
Showcase Kias AWD capabilities, while also bringing to light the deals on the line up of winter ready vehicles.
Solution:
This campaign demonstrates Kias cars taking control of winter. Instead of hiding from the beast of winter- Kia charges head first into it. You won’t just cope with winter, you’ll command it.
Look and Feel
My Experience
Copywriter: Joe Benavente
Creative Directors: Chris Pouy (CW), Edi Inderbitzin (AD)
Client:
Kia Motors
Agency of record: David & Goliath
Brief:
Kia is a proud sponsor of the Segerstrom Center for the arts, so how do we celebrate their annual Candlelight Concert?
Solution:
We combined music with the open road in a beautiful composite that speaks to both Kia and the Segerstrom Center of the Arts. We used key elements to bring out the beauty in both the car and the arts Kia sponsors for this ad that was placed in the 2019 Candlelight Concert booklet.
Copy Writer: Mac Mullen
Kia: “Accelerate The Good” program takeover
“Accelerate The Good” home page
KIA Social takeover
This Art direction was taken across platforms.
